Are you a consulant, an advisor, a fractional CFO, an i-banker or an attorney who works with startups raising capital?
You can use Foundersuite Investor CRM to take your clients' fundraising efforts to the next level.
One of the most powerful elements of Foundersuite is that it makes raising capital a "team effort." If you work with startups and get involved in their fundraising -- either by advising, or by opening your rolodex and making introductions -- this post is for you.
Here's how to get your clients set up on the platform, and how you can use the platform to work with multiple companies (and look like a hero in the process).
1. Set Up An Account For Yourself
To work with clients you'll first need to have your own account. This is easy to do and costs you nothing.
Simply go to the home page (www.foundersuite.com) and sign up. In the section where it asks "What do you do?" select "Founder" (in brief, we have two types of accounts -- founder accounts and investor accounts. You want a "founder account").
2. Ask Your Client(s) To Set Up An Account
Next, you'll want to encourage your clients to create an account (follow the same steps as per above).
Each client will need their own separate account, to keep the data separate -- but you'll soon be getting access to all their accounts (see the next step).
3. Ask Your Client To Add You To Their Account
Once your client has set up their own account, instruct them to go to Settings --> Team --> Add New Team Member. They'll follow the prompts and enter your name and email.
4. You'll Become A "Member" Of Their Account
When your client invites you into their account, you'll get an invite via email to join their account-- think of it like being a "guest" in their account (the CEO can remove you at any time).
Click the link in the email, and it will take you to a landing page. On the landing page, enter your login credentials that you created when you set up YOUR account. This will link your account with your client's account.
(PS if you skipped Step 1, you can stil join a client's account by clicking "Sign up and join existing account" but it's better to have your own account -- as we'll discuss shortly in Step 6.)
5. Membership Has Its Priveleges (aka working with your clients raising capital)
As a Member of a client's account you have full access to view, edit, add and delete investors on their Investor Board.
A few high-value things you can now do:
+Monitor their fundraising status -- see the investors in their funnel, who they have in due diligence, who is committed, etc.
+Add new investor leads to their Board -- do you know a few VCs or angels who would be a good fit for your client? Click the "Add Investor" button to add that investor to their Board (the investor is not notified, FYI).
Opitionally, double click the Investor Card and assign yourself as Owner. This will signal that you will drive that lead through the funnel.
+Tag yourself as "connector" -- does your client already have a bunch of target investors on their Board? Do you know some of these folks, and are you willing to make an intro? Double click the card and on the left side, add your name to the "Connector" field.
+MASSIVE BONUS POINTS: Add an entire column of new investor leads -- do you want to *really* make your client's day? Give them an entire column full of fresh new leads pulled from your rolodex.
To do so, click the 3 small dots at the far right side of the screen, then "Add New Column." Name it something your clients will recognize so you get full karma points. Fill it up with relevant investors you can connect them with. It's like Christmas every day here.
6. Rinse And Repeat With ALL Your Clients
The really exciting element of this structure? You can do it with all your clients; it doesn't cost you anything; and you can instantly toggle between your clients' accounts.
For example, let's say you're at an dinner and you meet Ben Horowitz, and he mentions he's actively looking for new seed-stage AI deals. In minutes, you can go into each of your AI clients' Boards, add Ben as a lead, and yourself as the Connector.
To jump in and out of your clients' Boards, hover your mouse over the company name just above your profile image (or silhouette).
There, you'll see all your clients of which you are a Member. Clicking on the client name, you can instantly access their Investor Board.
We hope this is useful. We'd love to hear about your experience with the platform, and if you'd like a custom discount code to give to your clients, just reach out -- we'd love to hear from you.
Nathan Beckord, CFA