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This post will show you how to create an awesome Company Update template in under 15 minutes. Once created, you can use (and re-use) the template for Investor Updates, Advisory Board Updates, and other cohorts that you want to keep updated about your startup's progress.

STEP 1: String Together A Few Bullets

Just start writing. Scratch out a few simple lines about what's going on with your startup. It doesn’t need to be a literary masterpiece, and shorter is almost always better. 

I suggest you begin by writing a brief "Company Summary" followed by "Challenges" and then a "How You Can Help" section. These are typically the most important / impactful messages to get across. If you have time later, you can add more, but let's get a first draft done.

Remember: bullet points are your friends! 


Time Check: 3 bullets in each section x 1 minute per bullet = 9 mins. We’re on-track and looking good!


STEP 2: Add Your KPIs

Drag and drop the Report Element called "KPIs"into your report and then click Edit. Pick the key metrics that are most relevant for you, and click Update.

Screen Shot 2017-01-31 at 6.02.13 PM.jpg

This will generate a clean, beautiful table for your report:

Screen Shot 2017-01-31 at 6.04.14 PM.jpg

Alternatively, if you use a BI tool or data visualization software, or if you’re keeping your metrics in Excel or a Google Sheet, just take a screen shot of the table / graph and add it to your report as an Image. 


Time Check: < 3 minutes for this section, done and done. Your graph is up and to the right, yes? :)


STEP 3: Add An Image (Or Two)

Humans are visual creatures, so spice up your Investor Report with a group photo of the team, or a screen shot of your new product. 

Or kittens. Investors love kittens. 

If you don't like kittens, wireframes of products under development are always a good way to "sell the vision." 


Time Check: This took < 2 minutes and our new report is looking shiny!


STEP 4: Preview And Send

In the ~1 minute remaining, slide the toggles to add your logo and tagline, click Live Preview to make sure it looks good, click Make Private if you want to track who opens your report, and then hit Publish Report.

Screen Shot 2017-01-31 at 6.11.03 PM.jpg

This will create a unique, permanent URL to share. The URL will look something like this (go ahead, feel free to click! :)

Lastly, open up a new email addressed to your investors, copy your report URL into that email, and copy and customize this intro text:

“Dear investors and advisors, please view our [Progress Report / Company Update / Investor Update] covering the last [month / quarter / year]. 

I look forward to your feedback, comments and suggestions.

Sincerely, [your name].”

...and voila— you’re done.

If you made it private, come back later and see who opened your report:
 Screen Shot 2017-01-31 at 6.23.21 PM.jpg


In under 15 minutes you can have an awesome, reusable Investor Update template that will increase your fundability and make you look good. Click the button to get started (yes, it really is free).

Create A Free Investor Update Template` 

Feedback? Feature requests? Tips? Email us please!     

Topics: Investor Relations, Company Report, Investor update, Startup Progress Report, KPIs, Foundersuite How-To

Nathan Beckord

Written by Nathan Beckord

Nathan Beckord is Founder and CEO of, a venture-backed startup that makes the leading CRM for raising capital. Previously, Nathan ran VentureArchetypes and served as advisor or interim CFO at dozens of startups, including Kickstarter, Clicker, Autonet, Zerply, and many more. Nathan has an MBA and CFA and is a fanatical sailor.

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