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I'm a motorcycle guy, and have been all my life. I started riding when I was 10 on a Honda CT90 Trail bike, then upgraded over time to a YZ80 and XR400. When I was 16, my parents -- believe it or not -- let me get a Kawasaki Ninja.

Somehow I survived. Since then I've "downgraded" to slower bikes like my current BMW r/80 and 1150 GS.  But I'm particularly excited about this week's Startup of the Week-- a company in Denmark that is pioneering the art of making wicked-fast electric motos.

My colleage Pip spoke with founder Jesper Vind about his experience developing his company. Enjoy! 

How did you come up with the idea for your start-up? What is the founding story or inspiration?

Inspired by the race series Zero TT & TTXGP we built our first electric motorcycle back in 2012, and with just off the shelf parts, we could match 600cc high-performance internal combustion engine (ICE) motorcycles 1:1. We soon realized that it was possible to outperform ICE bikes, and very early on this become our goal. Since 2013 we have been focusing on motor development, and we now have the technology to produce what could potentially be the quickest production motorcycles.


In just one sentence, what is your company? What do you do?

Future Electric produces high-performance electric motorcycles.

What do you love the most about running a startup?

To have the opportunity to be truly passionate about what you do in life.

What is the hardest or most surprising part about running a startup?

That your passion has little to do with euphoria and everything to do with patience. It is not about feeling good all the time. It is about endurance. Like patience, passion comes from the same Latin root: pati, it does not mean flow with exuberance. It means to suffer. There is a lot of things your cut out of your life when you are running a startup, but when you get it right, there is nothing more euphoric.


Do you have any success stories, (big or small) you would like to share?

Lately we have been nominated as one of the best mobility and transport start-ups by Pioneers, and displayed our motorcycles at the Pioneers Festival in Vienna.

How, if in any way, had Foundersuite helped your company?

Fundraising is the name of the game when being a startup in the automotive industry. Foundersuite is an important tool for us to keep on top of all of our leads. 

Finally, what is your best tip, hack, or piece of advice for entrepreneurs?

Don’t be afraid to bring people into your company that are better than yourself. And secondly, get up in the morning and get out there and chase your dreams - not Pokemon.

Pip Brangam

Written by Pip Brangam

Passionate about writing, Pip heads up the blog and marketing copy. She loves to surf and hosting dinner parties for friends.

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