Obesity is a huge problem (no pun intended), and one that is spreading throughout the developed world. Let's face it-- eating is easy and fun, going to the gym is a pain, and losing weight is hard. But what if it didn't have to be?
What if exercise felt more like playing a game? What if it was addictive, and where you "win" by simply walking around the block?Taylor Martin, Vik Paruchuri and Nicolas Saint-Arnaud have created exactly this -- Turfly. It's not just an app to track your exercise, but an app where you can compete against your neighbors or friends to see who can claim the most turf-- think "Runkeeper meets Fourquare" or "Strava for walkers."
Sound interesting? Read on my friend, there is more to come!
Startup #10: Turfly
In just one sentence, what is your company offering/what do you do?
Turfly is a mobile game that you play by walking in your neighborhood, competing with friends to capture turf.
Briefly, what makes you unique / different / special?
Turfly creates healthy communities of friends and local businesses.
What is the one thing you love the most about running a startup?
I love the satisfaction of seeing our users engaging every day with our product, knowing how much work and how many decisions have gone into building Turfly.
What is the hardest or most surprising part of running a startup?
Even after building multiple startups, I am amazed and excited by each pivot taken: the build-up of evidence of a need for change, the discussion amongst founders, the jiu-jitsu of the pivot proper, and finally how natural the course of the pivoted business feels.
5. Do you have a success story (big or small) you would like to share?
Hackathons can be exhilarating and they can be stressful. We brainstormed over 30 ideas for MassHack, the largest hackathon in Boston, and came up with the seed that became Turfly. We were thrilled to win first place! Since then we have put in tons of work to turn Turfly into an awesome game for the iPhone, now available on the iTunes Store.
6. How, if in any way, has Foundersuite helped your company?
Foundersuite helps us keep track of our investors and press contacts. My favorite feature is the Progress Tracker and how it makes it easier to stay in touch with advisors and investors.
7. Finally, what is your best tip, hack, or piece of advice for entrepreneurs?
Try, and try again, and then Pivot. But most of all, hustle!
Thanks guys -- and good luck on your turf-hunting! We'll do our best to make sure we capture the "2nd Street Corridor" here in San Francisco :)