Join Foundersuite

Create your Foundersuite account today. It's fast, free, and easy!

For most people, the days of coming home and finding a pile of warm, neatly-folded, Bounty-scented laundry on your bed, lovingly placed there by Mom, are long gone.

While they can't reproduce the love or warmth, our Startup Of The Week absolutely kicks a** at the "neatly-foldied" part.

Led by advanced robotics engineers, Foldimate makes a genius machine that deposits your smalls neatly folded in record time. I spoke with founder Gal Rozov abut his inspiration for the product.

laundry folding startup foldimate

In just one sentence, what is your company? What do you do?

Through robotic technology, FoldiMate alleviates the tedious task of folding laundry, reducing a full-day chore into a fun activity the whole family can enjoy.

Where did you come up for the idea of Foldimate, what was your inspiration?

I started FoldiMate because I wanted to create something that would allow me to spend more time with my family. They bring me more joy than anything in the world, but when you have three children, certain household tasks like laundry can take up much more time than seems necessary. On laundry day, my wife and I dread the ding of the dryer, knowing folding is the next step. From our personal experience, I knew other families must feel the same way and I wanted to create a better and more efficient way to take care of such a menial household chore

Laundry ironing - woman folding clothes, housework You know you hate folding and ironing clothes

 What do you love the most about running a startup?

There are many aspects to love about running a startup: the flexibility, the challenges, the variability. I think you have to be a certain type of person to choose to work in a startup environment, because not everyone likes or wants to deal with these things. For me however, the best part about running a startup is having the opportunity to create something that didn’t exist before, especially if it can better someone’s life in some way..

What is the hardest or most surprising part about running a startup?

As an entrepreneur, the most surprising part about running a startup is the inordinate amount of time it actually takes to establish a company. The process of refining an idea, sharing it with others, getting the right people to believe and invest in it – this all takes much longer than most would think. Throughout all of this you have to have the faith that you will succeed, without any tangible proof of success and against all odds – that’s the biggest challenge.

Do you have any success stories, (big or small) you would like to share?

My ultimate success story is my family – meeting my beautiful wife and having our three amazing children who all act as a constant support system for me. The idea of FoldiMate came to me when my wife, tactfully, informed me that my style of folding was so bad that she would rather do it herself. I couldn’t argue with her on this because it’s true! But as time went on her observation continued weighing on me; I felt bad that I wasn’t able to help her with a fundamental household chore. At that point I decided to develop something that would improve the act of doing laundry and the amount of time we all spend on it. Without my wife and incredible family, I would not be where I am today.

How, if in any way, has Foundersuite helped your company?

Working with Foundersuite has been very beneficial because they help us manage our funding rounds impeccably. They work with us to make sure nothing falls through the cracks and that everything is taken care of when it comes to funding. Even though we haven’t been working with them for very long, we are incredibly pleased with their service.

Finally, what is your best tip, hack, or piece of advice for entrepreneurs?

The best advice I can give to other entrepreneurs is to treat every challenge as a process and find ways to automate and measure it. As an entrepreneur there is an incredible amount of uncertainty, and when challenges arise it’s important to use them to make your overall product, service, or mission better. Challenges present the perfect opportunity to make your company more effective, and in the end that’s ultimately what will lead to lead to success.

Thank you and have a great day!


Topics: israeli entrepreneurs, startup, Startup of the Week, laundry startup, Origin story, Plug and Play

Pip Brangam

Written by Pip Brangam

Passionate about writing, Pip heads up the blog and marketing copy. She loves to surf and hosting dinner parties for friends.