Without further adieu...we pick up where we left off last week:
5. Research, qualify, and map your “warm leads.”
Now that you have a solid list of investor leads on your Board, it’s time to figure out which ones are a fit and how to connect with them. Double-click an investor’s image to open up their Investor Card. Here, you will see icons for Twitter, AngelList, LinkedIn, etc.
Start by clicking the LinkedIn icon, and scroll down— do you have any 1st or 2nd degree contacts? If so, make a note in the CONNECTOR field on their Card. This is who you will ask to make a “warm intro.”
Spend the time to research each investor— scan their twitter, blog, etc.— and if they don’t intrinsically “feel” like someone you want to partner with for the long-haul, click the DELETE button on their Card. Move the others into the NEW column by dragging and dropping their Cards on the Investor Board.
6. Run an efficient fundraising process.
The next step is “fundraising 101”— hustling, getting in touch, and starting the conversation with each lead. Warm intros are by far the best, but a personalized cold email can also lead to a meeting or a Skype pitch.
As you progress through the funding process with each lead, you’ll have a lot of follow-ups and actions items to keep track of— fundraising is a full-time job.
To stay on top of it all, use the Investor Cards to log meetings, notes, tasks, etc. You can also upload your pitch deck and other materials to track what info you send. Concurrently, work through your pipeline by moving Cards on the Board from left to right— from New, to Pitch, to Due Diligence and hopefully, to Committed.
7. Close your round and get back to business.
Again, fundraising is a numbers game, and you’ll likely talk to (and meet with) hundreds of leads to ultimately land a handful of investors who write checks.
It takes hustle and a tolerance for rejection— but persistence is rewarded. You’ll start to get “yesses” and as each commitment rolls in, add the amount on the Investor Card and it will be tallied on the meter bar.
Congrats! You’re funded! :)
That's the end of our tutorial series on using Investor CRM. Not too painful, right?
Final tip-- as you raise money, it pays to keep in touch with existing and prospective investors. Show them your progress using Foundersuite’s Investor Update tool (located on the left hand nav bar). It will help you build a Company Update in 15 minutes or less.
Good luck! We'd love to hear how it goes.
PS: if you want even more, we recently distilled this approach into a blog post for TechCrunch-- check it out: